While it’s hard to define the factors that encapsulate the meaning of luxury, there are ways to help determine what it’s all about.
Often, luxury prices depend on their location. For example, a million-dollar property may not be worth the same if located elsewhere. But in general, a luxury property would often start at $500,000 and increase from there.
If you’re looking for a premier property, it’s best to consider its location. Most of the time, luxury houses are in coveted spots with the most scenic views. But these areas evolve as the year’s pass. So a location that has a strip of great bars and restaurants can be the next best bet when it comes to attracting high-end buyers.
Premier quality and luxe amenities also play a vital role when it comes to choosing a luxury property. First, you need to look at the construction materials used in the design. A few typical staples when it comes to luxury houses are marble, Venetian plaster, and top of the line appliances.
Most luxury buyers often look for privacy. Celebrities, for instance, want a space where they can get away from the public eye, especially from the paparazzi. As such, they often look for properties with high walls and foliage. Realtor.com says that they also look for properties with gated entrances complete with security guards.
Ultimately, the definition of what a luxury home is all about depends on the buyer. To some, a luxury home means having the privacy to enjoy their life. Others define it as living on the ocean complete with access to a private beach, while some describe it as a fully automated home appointed with high-tech appliances. In truth, any property can be a luxury home if you’re happy with it.
What Are The Aspects Of A Luxury Home
Location
If you are building your own luxury home versus buying one of the markets, the location is one aspect you will have to take into account even before you start on the house plans. Luxury living is a lot about what’s in the house as well as what’s outside it; to a large extent, the neighbourhood that a house is in contributes to its luxury quotient.
If you attempt to build a luxury home in a largely middle-class neighbourhood, you will be taking away the beauty of the home. In addition, your home will be overpriced for that neighbourhood, and you may not be able to get a good price if you decide to sell it. A luxury home also has a luxury setting.
Amenities
The amenities that a luxury home has made the homeowners feel lavished upon & spoiled. The space can be as opulent and extravagant as you want it to be or simply designed to be, but the luxury aspect will be ever-present. For instance, a luxury home may have large swimming pools and saunas, a perfectly outfitted home gym, maybe a tennis court in the backyard or game rooms and a wine cellar.
Floor Plans
A luxury home is rarely restrictive in size. It will have a wide entranceway, maybe a stunningly designed staircase too. In most instances, luxury homes have open floor plans, and most home buyers prioritise this aspect while buying a luxury home.
Technology-driven
Most homes in this category are very technology-driven and have smart appliances and fittings. The drapes, air conditioning systems, awnings, lights and gadgets are operable via smartphone apps, as so are the music and security systems. Interestingly, many of these things can also be monitored from across the country.
Luxury Kitchens
These are uniquely designed functional and attractive spaces, with large countertops, the latest appliances, fittings and finishes. Restaurant-quality appliances, warming drawers and walk-in pantries are all part and parcel of having a luxury kitchen.
Eco-friendly Homes
Today’s luxury homes are also energy-efficient and eco-friendly. Solar power is being used in place of power from the grid; Xeriscaping is being used in landscapes. Solar pavers and walkway lights, LED bulbs for outdoor lighting, eco-friendly insulation materials etc., are now becoming the norm in these homes.
Outdoor Kitchens
Alfresco living areas are part and parcel of luxury living spaces. Most homes will have fully equipped and elaborately designed outdoor spaces that include outdoor kitchens. Expansive poolscapes, large pool houses and spas are the latest trends.
Theatre & Game Rooms
All luxury homes have game rooms, but homeowners are now outdoing themselves and adding sports bars, acoustically treated home theatre rooms, gaming facilities, basketball courts, etc.
Indoor Spaces
These are also being rendered in a very special way. A luxury home will have spacious bathrooms with head-to-toe shower jets, radiant-heat flooring, towel warmers, and huge soaker tubs. In addition, remote controlled windows, automated lighting and expansive storage spaces are what luxury living is all about
7 Ways To Write Real Estate Descriptions High-end Homes
Want to craft the best possible real estate descriptions for your high-end listings? Here’s what to remember.
Frame The Story Carefully
Before diving into a description, think about how you would like to frame a given property. For example, the same home could potentially be marketed as a spacious living situation ideal for entertaining or a family home with the potential for a playroom or nursery. While it’s usually a good idea to allow buyers to picture themselves in the home by keeping the description vague, sometimes it helps to get specific. Especially for homes with defining qualities, try framing them accordingly.
Here are some examples of framing with a given feature of a house:
- Large pool—Summer spot perfect for throwing pool parties
- Treehouse—Whimsical family home with a backyard full of wonders
- Wine room—Wine collector’s paradise
Choose A Strategic Title For Real Estate Descriptions
Building on the idea of framing, choosing a title that grabs your intended audience is crucial to writing a successful description. After all, it’s not helpful to have a cohesive and well-written copy if nobody reads past the title. Consider using unique adjectives, or at least adjectives other than “beautiful,” “awesome,” or “amazing,” as they will make the title stand out. If a home is rare for the area in terms of either price or features, try adding “‘rare” to the title. Additionally, try to avoid rambling phrases and opt for a concise title instead. Getting important information into a title is important, but making a title too long also impairs the effectiveness. As a general rule, aim for 5-10 words in a title.
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Hook The Reader
If you get readers past the title, it’s important to try and hook them further into reading the property’s details. This opportunity lies in the first sentence. Try to pack in as many details as possible while remaining coherent. If possible, including the area of town, the number of rooms, nearby local spots and any recent updates or modifications that add value in the first sentence is often enough to get readers to continue reading. Scan through the headlines of similar listings and pay attention to what grabs your attention.
Word Choice
The vocabulary you choose to use in copy sets the tone for the home’s value, especially when dealing with upper-tier real estate. Paint the picture of a lavish property by using tactile imagery. Being selective with word choice allows the reader to picture themselves in a given property, making them more likely to request a tour. Check out a thesaurus for ideas if you’re stuck.
Remember: It’s probably a good idea to avoid excessively abstract or confusing vernacular when considering word choice—trying too hard to sound overly intelligent when writing copy can leave the reader feeling belittled and confused about what the property has to offer. As a general rule, keep it simple.
- Use Photos As A Guide
Though the emphasis on advertising property online is usually placed on the photographs, the right wording is just as important. When writing real estate descriptions, try playing off the pictures to create the most cohesive copy. Tell the home story with the help of both written details and photos of that detail, displaying a clear image to the potential buyer.
If nothing else, make sure that the features mentioned in the copy are included in the pictures. It doesn’t cost anything to add as many pictures as desired on sites like Zillow and Trulia, so try to make sure that you include a picture if you mention a feature of the home.
Cater To Your Audience Using Buzzwords
“High-end homes” can mean different things to different people. Are you looking to list a beach house in Malibu? What about a cabin in Aspen? Do you find yourself listing family-friendly homes in prestigious NYC boroughs? Regardless of the type of home, try to think of the buzzwords your audience is looking for. For example, the buyer for a family home will probably be attracted to being close to nearby schools. The buyer for a high-end home in Aspen might be looking for a place with mountain views. Put yourself in the buyer’s shoes when writing copy, and include the most important buzzwords, as they might even be filtering their property search based on one or two words.
Inspire Action With Verbs
This literary trick is an industry-standard. Do you currently have a property that hasn’t sold? Try starting the copy with an action-oriented phrase. It may seem like a small detail, but adding this touch can add urgency to a listing and make a buyer feel like locking it down more quickly.
Adding verbs could look something like the following:
- Retreat from the busy city to this Hampton getaway
- Soak up the sun with this Malibu Beach paradise
- Embrace Chicago winters with this city haven, complete with an indoor sauna
Now that we’ve discussed some tips for making your copy more effective and polished have fun! Whether you’re putting together a property brochure or writing an online ad, writing real estate descriptions effectively can catch the eye of prospective buyers and ultimately help you list and sell more properties.
The definition of a dream house will be different for different people. What makes a dream home lavish and luxurious are its features, interiors, facilities, or amenities. If these features remain the same, then what makes a luxury house stand out?
Nowadays, many luxury apartments in Mumbai are made with exclusive features that make your dream home peculiar. While speaking about luxury flats in Mumbai, Indiabulls Real Estate offers lavish duplex homes precisely designed with exclusive details and features. Apart from lavish amenities and vast open spaces, they take care of the indoor facilities thoughtfully.
The features of the luxury homes offered by Indiabulls Real Estate make their properties notable. Then be it a nature-friendly environment or modern architecture, the flats are truly unique for the buyers.
7 Features That Define A Luxury Home Making Them An Exceptional Property Are As Follows
Home Decor
Lavish interiors inspired by international architectures, famous monuments, and trending decor styles make luxury homes distinct. The art nooks, rounded corners, crown mouldings, and archways installed at the right places can give your luxury house a novel touch.
Security
Many luxury apartments in Mumbai have in-built security features that are a must. These security features are what separates luxury homes from normal ones. To secure your house from unwanted attention and burglary actions, the homes come with smart locks, CCTV cameras, safety alarms for fire, floods, or break-ins. Apart from home security systems, these luxury apartments also have strong security at the property entrance.
Home Plans
They say, with luxury comes vast space. Hence luxury flats in Mumbai feature duplex homes with spacious rooms, open-viewing areas, balcony lawns, and more. All these home plans are carefully designed and crafted, giving the entire home interior a modern look.
High-End Kitchens
A spacious kitchen with top-class appliances is all a chef wants. Luxury flats with high-end kitchens feature double ovens, heating drawers, island sinks, washers, and more. Unfortunately, all these features are not easily seen in a typical kitchen.
Surreal View From Property
Nothing feels better than coming home from work to a peaceful environment. Luxury apartments in Mumbai are designed with open areas and huge balconies that provide a surreal view of the surroundings. You can enjoy gazing at the skyline or breathe in some fresh air while you calm your mind as you watch the sea.
Smart Homes Features
Many luxury homes are crafted with smart features such as a security system accessible via the app, motion sensor lighting, timer-set lights, curtains that operate on sunlight, a smart thermostat, and more. These features vary from one luxury house to another, making it unique in the true sense.
Lavish Property Amenities
Luxury homes aim to provide you with a charmed and resort life. Hence, many luxury apartments come with lavish amenities. These include a gym, infinity pool, mini theatres, sitting plazas, walking tracks, a safe play area for kids, and more.